![]() Given the widespread disdain on Twitter for people who have paid for verification, celebrities could also make a case that their reputations have been damaged. Because the check mark implies the bearer has paid for the service, “it is misrepresentation,” says Guadamuz. The platform could face similar action in the UK, under “passing off” laws, says Andres Guadamuz, a law and technology academic specializing in intellectual property at the University of Sussex. “It’s also possible we’ll see some agency action,” she says. The Federal Trade Commission Act outlaws deceptive acts or practices affecting commerce-claiming countless celebrities and well-known individuals have paid for a subscription to Twitter Blue when they haven’t seems a pretty good example of this. “The US, EU, and UK have similar rules in this respect, prohibiting unfair and deceptive practices that may manipulate consumers and affect markets,” says Goanta. ![]() Twitter did not respond to a request for comment on this story beyond sending an automated poop emoji response.īy imposing blue ticks on unwilling users, Twitter might have also opened itself up to regulatory action. It is reportedly making Twitter less than 1 percent of its targeted annual revenue. Twitter Blue’s launch has not been a resounding success. Many profess they haven’t, which, if true, could open Twitter to a host of legal problems. It now appears any legacy Twitter user with more than a million followers before April 20 has had their check mark reinstated, along with a note saying they’ve paid for it. More confusion followed as Twitter backtracked on Musk’s put-up-or-shut up approach to verification. My Twitter account says I’ve given a phone number. “My Twitter account says I’ve subscribed to Twitter Blue,” he tweeted. Those new blue checks come with a label saying: “This account is verified because they are subscribed to Twitter Blue and verified their phone number.” King objected. It soon emerged that Musk had chosen the writer and two others-NBA star LeBron James and Star Trek actor William Shatner-to receive the blue check for free. A “legacy” verified user because of his fame as a horror novelist, King likely expected to lose his blue check mark on April 20, the date Twitter’s owner, Elon Musk, announced he planned to remove the demarcation from all legacy users.īut while those around him were losing their blue ticks, King kept his. Twitter’s verification system debacle has had more twists than a Stephen King novel-fitting, given that the author has been at the center of yet another storm on the platform.
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